I was listening to one of Steve Chandler’s programs recently as a member of his Club Fearless Group.

He made real interesting distinction. The distinction was between “who you know” and “what you do”

First off, distinctions are really powerful. They make 2 opposing things look very different from each other. And they work much like a joke. You hear it and then “get it”. You in longer have to “think” about it or memorize it or anything. You now own it and it’s a part of you forever.

So the distinction we are talking about day is between who you know and what you do.

Many people, including Steve Chandler, used to think it was about “who you know” – I will never be able to succeed until I know the right person – until I know the right powerful people who will bring me up the ladder to success – waiting for someone to anoint me a success.

The problem is it take all the power out of YOU.

The truth is, you only need you. If you had the greatest series of artwork that was just powerful, emotional and utterly visually engaging – you wouldn’t need to know ANYONE.

Because it would be “what you do” that would make people notice. It would be the work itself.

This is very prevalent nowadays with social media. Everyone trying to one up everyone else. Who has the biggest network? who has the most followers on Twitter, who has the most friends on Facebook, etc. etc. “How can I get more, how can I get more . . .”

Steve actually shared a story of someone who built up their network to thousands of friends/followers, etc only to declare bankruptcy after one year of building her network. It was this false belief that you had to know someone to succeed.

I’m not saying social media does not have it’s place – of course it does, but we might think about putting more of our efforts into “what we do” or the work. Not wasting time and valuable energy trying to figure how to scam Amazon or get more followers, friends, links, whatever.

Put your heart and energy and creativity and light into your work – into true service. People will notice you because of what you do not because of who you know.