Optimizing your Art Images for the Web

Optimizing the images of your art is one of the most important things you can do for your art because it’s critical that your art is “perceived” as high quality, professional artwork.

I see so many artist using “bad” images – meaning underexposed, overexposed, washed-out, too-dark, etc, etc., – to showcase their art on the web. Of course, that does you no favors at all.

I recommend you really take the time to make your photos of your art as good as you can. If that means getting Photoshop or Photoshop Elements, then get it. If that means learning more about what make a good photo then I would do that. It’s that critical to your success!

In the video below, I will show you how to use “levels” in Photoshop (or Photoshop Elements, or an open-source program like Gimp) which gives you unique control over the shadows, midtones and highlights in your images.

By using this one control you really can turn a marginal photo into a rich, well-balanced photo that will showcase your art in it’s best light.

Image above:
“Still Life with a Nude” 1947
Henri Matisse
Pen & Ink on paper
Museo d’Arte Moderna di Ca’ Pesaro, Venice, Italy
© 2011 Succession H. Matisse/DACS, London / The Bridgeman Art Library

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