Archive for the Category ‘Marketing 101’

Creating Multiple Marketing Channels via Twitter

Creating Multiple Marketing Channels via Twitter

In this video I will show you how the very smart artist/illustrator Natasha Wescoat is using her Twitter feed to do multi-channel marketing. In a nutshell that means her Twitter feed points to all sorts of channels to expose her work, like: Facebook, Justin.tv (live broadcasting), Ebay and many more. As I mention in the... Read more »

How to Embed Video in an Email

How to Embed Video in an Email

In the video below I will show you the “secret” way of embedding your videos in an email. It’s a great technique to learn as people just cannot seem to NOT click on the big play button. And that’s good news for your marketing campaigns! As more of you are doing more and more video... Read more »

7 Ways To Have More Fun Selling Your Art

7 Ways To Have More Fun Selling Your Art

Selling art (or really selling anything for that matter) is mostly viewed as the activity that is the hard part, the part you don’t want to think about. But what if we “re-framed” selling (and sales) to ourselves as something fun and even joyful? This article will explore 7 ways to do this. It’s no... Read more »

How to Market and Sell More Art Than You Ever Have Before. Guaranteed!

How to Market and Sell More Art Than You Ever Have Before. Guaranteed!

I know, I know, it’s been a while since I last posted here. But I have an excuse. I have been working to get the Art Marketing Association off the launch pad. Well, I am happy to say today we have finally achieved lift off! What The AMA Is The Art Marketing Association is an... Read more »

How to Become Rich as an Artist

How to Become Rich as an Artist

You might think becoming rich as an artist is a rather vain goal but with money comes power, influence and additional resources (including people, environments, etc.) – so who’s to say really?! I’m in touch with a number of “famous” and very wealthy artists and one thing I know for sure is that they think... Read more »

7 Ways Artists Can Motivate Themselves

7 Ways Artists Can Motivate Themselves

There are many, many ways you can motivate yourself as an artist. Here are just a few ideas to get you inspired and motivated at the same time. 1. Translate your work into another medium This one is always a big motivator for me. It is so easy to create the same type of work... Read more »

How “Accessible” Are Your Marketing Communications?

How “Accessible” Are Your Marketing Communications?

It might be a good idea to give all your recent communications a quick review. Are they simple, clear and easily accessible? If not, here are a few suggestions that may help. Most of us today are so pressed for time that we are always looking for the shortest route possible. And there is such... Read more »

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