In the video below I will show you the “secret” way of embedding your videos in an email. It’s a great technique to learn as people just cannot seem to NOT click on the big play button. And that’s good news for your marketing campaigns! As more of you are doing more and more video... Read more »

Selling art (or really selling anything for that matter) is mostly viewed as the activity that is the hard part, the part you don’t want to think about. But what if we “re-framed” selling (and sales) to ourselves as something fun and even joyful? This article will explore 7 ways to do this. It’s no... Read more »

I know, I know, it’s been a while since I last posted here. But I have an excuse. I have been working to get the Art Marketing Association off the launch pad. Well, I am happy to say today we have finally achieved lift off! What The AMA Is The Art Marketing Association is an... Read more »

You might think becoming rich as an artist is a rather vain goal but with money comes power, influence and additional resources (including people, environments, etc.) – so who’s to say really?! I’m in touch with a number of “famous” and very wealthy artists and one thing I know for sure is that they think... Read more »

There are many, many ways you can motivate yourself as an artist. Here are just a few ideas to get you inspired and motivated at the same time. 1. Translate your work into another medium This one is always a big motivator for me. It is so easy to create the same type of work... Read more »

It might be a good idea to give all your recent communications a quick review. Are they simple, clear and easily accessible? If not, here are a few suggestions that may help. Most of us today are so pressed for time that we are always looking for the shortest route possible. And there is such... Read more »

Part of my job when I coach and advise people in the arts is to help them see possibilities they might not see by themselves. That’s really the beauty of coaching – 2 minds working together to bring out the best in a person – whatever goal or outcome they are seeking. Recently I was... Read more »