Artist business systems is something I have been thinking about in detail for a while now. I am actually creating a CD training product on it (will all be visual screencasts of different business systems YOU can easily implement) for the soon-to-be-launched Art Marketing Association. (Until then, check out our Facebook page at: Art Marketing Association Fan Page)
You might think think business systems for artists is a pretty boring subject. And it can be if not fully understood properly. But a short definition is creating business systems to that allow you to streamline business and optimize your profitability.
What exactly is a business system? really anything that can be measured. We are talking about things like customer service, list management, inventory, finances/billing, social media, telecommunications, organizational strategies, etc.
Granted, it can initially seem daunting to realize how much stuff any small business owner (artist or not) has to deal with on a regular basis.
The nice thing about systems is that once you set them up – you’re done. You can focus on your creativity and art production. Of course, that’s the beauty of setting up business systems.
So how would one get started? I would take an inventory of everything that that you currently have (and might want to implement) in the near future. Take it out of your head and put it on paper so you can have an objective view of what you’re dealing with.
For example, do you have a system in place for collecting names? Either via your website or if your in the real world and get a business card. What is your process for doing this? Is it manual? Is it automated? if not, why not?
I happen to mention collecting names because it’s definitely one of the first systems I would recommend deconstructing.
Keep in mind, this is NOT an exercise to beat yourself up because you don’t have a lot (or possibly any) set up. No worries. But start. Map out a plan to implement or revise one system a month. At the end of 12 months you will have totally transformed your business!
Like I mentioned, I am putting together a program that I am positive will be downright mandatory if you are serious about creating a real business around your artwork. And it’s a lot easier than you think. And often much of the software to set up a lot (not all) of these systems are open source so the are no cost.
In the program I will be giving my best recommendation for the systems I and many other successful business owners have implemented. So it will be a cinch to follow and you will be amazed at the quantum leap your art business will be in for.
I am curious however, what *specific* business areas you are struggling in more than others. Is it billing? collecting names, website traffic? social media management? If you would, please comment on the post or write me directly at: doug@dougfarrick.com and I will personally be happy to answer your question(s) “offline.”
Image above: Barbeque 1982, Oil on Canvas by Eric Fischl
Hi Doug, I just learned of your website via the Artists Helping Artists podcast!
I was wondering has the Business Systems for Artists manual/CD been completed yet. I’d really love to purchase a copy. Sound like this would be a great help to me.
Hi David! Thanks very much for your note (and for reaching out after listening to the Podcast). That particularly program (Business Systems for Artists) is about 1/2 done. I sort of left it in the dust while launching the Art Marketing Association and honestly have been knee deep in that project. You’re right, I believe it would be a really beneficial program. Once the holidays are over, I’ll re-visit it. Did you happen to join the AMA via the Artists Helping Artists Podcast. Has it been helpful?? – Happy Holidays – Doug